Our Story

Crystal ENT. is the result of creative desperation. To be creative is to be brave. To express your soul is being true to yourself. We are the moments where the ordinary becomes the extraordinary, the times where the creative lust steps in front of the everyday sterility.

Our aim is to help the creative desperates take the first step. The clothes are mirrors of our inner being and meant to push our supporters to use them not as shells, but as expressions. 

With each thread, pattern, seam and process we aim to tell the stories of the people whom the ideas originate from. The brave people who chose the creative road and the untold stories they have gathered. This is the cornerstone of our brand and without the creative pioneers, the inspirations and the stories, Crystal ENT. would not be.

 

My name is Melker Sonesson. I'm the owner and founder of Crystal ENT. For many years Crystal had been a dream, an idea from my youth. But when youth became adulthood the idea of Crystal could not be left behind.

For years I've been trying to find a way in with Crystal. It grew like an urge in me to find the meaning of the brand. I live an ordinary life, I have a daytime job and I meet all kinds of people. Through the past years of trying to make Crystal ENT. a reality the breakthrough came from my ordinary life. It's the creative desperation that makes for the grandest creations. Ordinary people making the their ordinary life extraordinary through creative expression. This became my muse because it's my story and the story I relate to.

It's been a long journey to get to this point and the brand is far from finished. Crystal ENT. will forever be an experiment and a project meant to always evolve and innovate.

The Linen Overshirt

With each Crystal ENT. Release we won't push a narrative that we don't stem from. We're not a luxury brand, therefore we won't claim to be.

We instead aim to create, tell and use stories from our surroundings, spring ideas from Personal experiences, local creators, the part-time rockstars, the photographers, the artists, the wanderers, The PIONEERS whom let their creative drive shine through the ordinary.

The Linen Overshirt is our first piece.

Though a minimalistic design, it's the creative strokes that makes the shirt it's own. We want it to show creative desperation in life, Through transparency by Real People, whom are Inspired, by Real Stories.

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Environment

We value the environmental aspect of the business as much as anything. Not because of trends or because of lousy noice, but because we aim to create products that gives more than they take. And we're far from where we want to be.

Our brand is and will always be a work in progress and with each new product and project, our goal is always to surpass our previous work.

Transparency is for us the key to progress in this area, and we choose to be open about both what we do well and where we fall short. We want to stay accountable, yet keep moving forward.

What we do well

Our materials are sourced locally to where production takes place, reducing unnecessary transportation within the supply chain. We work with one of the largest manufacturers in the industry, certified under ISO 9001, ensuring consistent quality and structured production standards. We focus on producing with intention, keeping control over both product quality and manufacturing processes.


Where we want to improve

We are working to refine each step of our supply chain, from the moment a garment enters production to when it reaches us. This includes improving material choices with every drop, optimizing smaller production details, and continuing to reduce our environmental impact.